|
 |
TOPIC DESCRIPTIONS:
THE STATE OF THE MUSIC INDUSTRY – The industry model and landscape has changed quite a bit over the last few years. Learn how those changes impact your career as a music entrepreneur. AN INDIE’S GUIDE TO GRASSROOTS MARKETING – Looking for ways to market your material without the need for a huge budget? Learn practical tips for marketing & promoting yourself in the Urban Gospel market. Find out how it’s done – from one indie to another. BOOKING BASICS – Most of us are responsible for booking our own shows and appearances. This session is designed to give you the essentials needed to be professional and give yourself the best chance of securing that next gig. THE SONGWRITER’S LAB – It all begins with a great song. But what makes a song great? Learn the art of crafting great lyrics, memorable hooks and much more! CONDUCTING YOUR ARTISTRY ON A PROFESSIONAL LEVEL – Your impact on people does not end the moment you walk off the stage. While life in the public eye isn’t always easy, people will remember you most by their experience with you. It’s a relationship business and how you deal with people off stage is often the difference in people deciding to work with you again or not. MEDIA & PERFORMANCE TRAINING – One of the least developed areas of an artist’s career is the area of media training. Learn the keys to successful and impactful media appearances and interviews. TAKING CARE OF WHAT MATTERS – FINDING THE BALANCE OF FAMILY AND MINISTRY – Our first ministry is to our families, but many times we lose perspective of that as we’re busy working, traveling and yes – ministering. Learn to keep the focus on the right areas and bring proper balance to your life. THE ROLE OF RADIO – One of the most competitive areas of the business is radio airplay. Find out all you need to know about what music & program directors are looking for and how to give yourself the best chance to have your songs played. DEFINING WORSHIP AGAIN – A brand new session specifically designed for worship leaders/artists. WHAT ALL ARTISTS SHOULD KNOW - Starting is half the battle. Find out the essentials needed to get your music career going. Knowing how the industry works is vital to your success in it. Learn the basics of the business to give yourself a better foundation to start from. NUGGETS OF FINANCIAL WISDOM - Is this a hobby or a business for you? If it’s a business, then good financial management is a must have. Learn the basics that everyone needs to know, even if you’re not an accountant. THE GUIDE TO PUBLISHING - Find out the role of a publisher & the benefits of signing with one. Everything you need to know about music publishing from registering & copyrighting a song to understanding mechanical (writer/publisher) royalties and pitching songs for movie soundtracks. RECORDING/ENGINEERING TIPS - If you want to be taken seriously, a quality recording is essential. If you’re a producer or an engineer, this session is designed to give you an opportunity to learn from one of the industry’s best in an intimate, hands-on setting. THE ABC’S OF DIGITAL DISTRIBUTION – Want to get your music on iTunes and other online music services and do it without a distribution deal? Find out what you need to know to make your music available to millions. MAXIMIZING ONLINE MARKETING – Looking to get the most out of your Myspace, Facebook or Twitter account? Or maybe you need to know how to expand on the fan base that you’ve already built. Find out all you need to know about promoting your music online. PRODUCER’S POINT OF VIEW – CREATING A WORLD CLASS RECORDING – Choosing the right producer is one of the most important decisions you can make as an artist. Hear from producers on the art of music production and why it’s critical to your success. HEALTHY EATING ON THE GO - Late night sessions…hectic schedules…discover healthy alternatives to the late-night fast food runs so common to the music industry. DEVELOPING THE RIGHT IMAGE – Many believe that image is everything. While that may not be entirely true, having a bad one can certainly hinder your success. Find out tips on styling and imaging and why it’s an important part of your career. VOCAL COACHING 101 - If you are a singer, your voice is your instrument. Attend a vocal coaching session and learn tips on keeping it tuned up and in great shape. |
|
